About Us

Be Authentic Apparel is a lifestyle brand that promotes authenticity. We embrace black culture and urban fashion.  We provide quality luxury urban/streetwear.  We believe in self preservation and self love.  Do what you want, wear what you want, be who you want.  No matter what you choose, do you, be you!  You don't have to conform to the world or societies definition of style. 

So many times we get caught up in what's trending.  Make your own statement style,   If you want to dress a tee up with heels or dress down a dress with sneakers, do it and do it with confidence. We want our customers to exude confidence when wearing our pieces. 

Be You, Be Original, Be Authentic